“The Chamber of Commerce of Lima (CCL) reported that, in April, television imports reached a record of 216,000. 90% of consumers concentrated the demand on 50 and 55-inch appliances, registering growth rates between 100% and 180%, respectively”, Perú 21 said.
According to Diogenes Alva, a Gamarra textile entrepreneur, just during the elimination phase of the World Cup 3 million shirts were sold. He hopes that this number increases to 4 million by the end of the event.
“During Brazil 2014, beverages, beers, and piqueos grew 15% or 20% during the tournament in Peru, even though we did not participate in that tournament”, Perú 21 informed.
The travel sector will benefit as well since Russia has become a popular destination because of the tournament. Within 23 days of the World Cup, a one-week package in Russia that includes car rental, travel insurance, city-to-city mobility, three-star hotel and airline tickets could cost from $3,500 to $4,000 US dollars, according to Perú 21.
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