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Living in Peru
Dely Goicochea

Galena Corporation, a Peruvian company that operates lottery and mobile phone games, and is supported by both MGS, a Finnish public company quoted on the Frankfurt stock Exchange, and Silverstring Investments N.V., a company with professional international gaming experience – subscribes an important agreement with the Chulucana’s Beneficence and launches the most innovative and secure mobile phone lottery system.

Thanks to this agreement, a percentage of Galena Corporation’s lottery profits will be donated to the Chulucana’s Beneficence, an entity that supports poor children and elderly people.

It is worth noting that the company will donate 5.5% of its profits to the Chulucana’s Beneficence.

This certainly generates great expectations because the global growth for the mobile phone games segment is expected to reach US$ 16.6 billion by the year 2011, while the profit projection for Peru is US$ 12.7 million for the first year, just for SMS lottery.

As a gesture of its long term commitment, which is much more than profits generated by lottery, Galena Corporation’s first donation to Chulucanas will be a children’s park, as well as musical instruments for INABIF to set up musical bands in five orphanages.

Juha Kikeri, MGS’s CEO, pointed out that, “We will launch an innovative lottery via mobile phone within the next few months, developing a new segment in the lottery market. Galena Corporation introduces a new way to play the lottery, offering all the guarantees and the latest technology”.

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