The last National Franchise Census prepared by the Ministry of Foreign Trade and Tourism and Promperú revealed that in Peru there are 196 franchises in the country that generate more than 37,000 jobs.
According to information from La República, the majority of the franchises belong to the pharmaceutical sector, followed by fashion and gastronomy, which includes fast food.
“In this regard, participants pointed out that this year the franchises would grow 17% and the investment for each new franchised brand is expected to be 80,000 soles, although there are trends that would reduce the prices of said investment”, La República informed.
Of all the franchises in Peru, 102 are national and 94 are foreign, mainly from the United States.
According to David Edery, services export manager of Promperú, the low-cost franchises and gourmet meals are being developed internationally, and it is a model that’s being replicated in the Peruvian chain Chinawok.