“We signed a contract with Sony Music for a campaign with two artists from their catalog, the first was Carlos Vives in Lima, and the second will be recorded in the city of Cusco with an Anglo-Saxon artist,” said Isabella Falco, director of communications at Imagen País of Promperú, according to El Comercio.
“We do not want to advance anything, but the video will be recorded in various parts of Cusco, not only in Machu Picchu, we must be aware of which artists are promoting albums in these months,” said Falco to the media.
The director of communications also informed that these events are very sensible investments for Peruvian tourism since, for every million views of a video, 80 tourists are generated. “Sony Music has already worked similar campaigns in other countries with excellent results,” Flaco assured.
In addition, Carlos Vives’ video has put Lima in the eyes of the world, and Promperú hopes that it will generate more visits to the country.
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