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Travel and Tourism | 22 February, 2007 [ 15:28 ]

Peru targets Canadian tourists


http://filer.livinginperu.com/travel/img/Tarapoto/33.jpg428629Tarapoto, Peru
PromPeru is targeting Canadian tourists. Above: a waterfall in Tarapoto, Peru.
© LIP
(LIP-jl) -- Officials from Peru's promotional organization, PromPeru, participated in a series of workshops held in 7 Canadian cities which were orchestrated by the important marketing group, Adisson Travel Marketing.

PromPeru is attempting to attract more Canadians to Peru, with hopes of bringing another source of income to Peru's rapidly growing tourism sector.

According to figures from Peru's Ministry of Foreign Trade and Tourism, 41,459 Canadians visited Peru last year, representing an increase of 25.2%.

The workshops, which were attended by more than 5,000 travel agents from all over Canada, were administrated by the Adisson Travel Marketing group, whose clients include, Gap Adventure, Abercrombie & Kent, TourCan, and the countries of Mexico, Barbados, Cuba, and Morocco.

According to the Ministry of Foreign Trade and Tourism, the average Canadian tourist that visits Peru stays for 14 nights, spends an average of US$1,423, is between the ages of 25-54, and has a yearly salary superior to US$80,000.

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