When you travel abroad is easy to understand the personal care isle, we tend to go for the brands we know, such as P&G’s Pantene, Hair & Shoulders, Unilever’s Sedal, or Colgate and Palmolive. However, when you are living in Peru, you realize that the water quality, the humidity of Lima, or the dry weather in Cusco can be a problem for your hair.
ENTER AMARÁS
Amarás is a hair care line designed in Peru to cater to Peruvian hair issues.
Reparación Divina (Divine repair) is a reparation collection that includes salt-less shampoo, conditioner, reparation cream, and a unique passion fruit oil designed to repair split ends. The fragrance is tropical, with hints of passion fruit.
Diosa Rulosa (curly goddess) is a collection designed to hide and keep natural curls; the line has three products, Shampoo, Conditioner, and a leave-in conditioner. The main ingredients are coconut and açaí oils and vitamins. The fragrance is sweet and coconutty.
Bendito clima de Lima (holy Lima Weather!) This collection is for frizz control caused by dry hair; four products are part of this line, shampoo, conditioner, a serum, and a cleaner; it has mango extract, green tea, and vitamins. The fragrance is tropical too.
Magia Andina (Andean magic) this collection has four different products designed for restoration a Shampoo, a Conditioner, and two different treatment creams, one regular and another intensive; the products use sacha inchi oil and golden berry with another fragrance hinting at the sweeter side.
IN THE KNOW: The amarás brand was portrayed as a success case in 2023 at The Cannes Lions International Festival of Creativity; once in Peru, grab some, enjoy the aromas, and protect your hair.
