An alpaca store will open this year in China as part of a strategy to promote the Peruvian textile market.
The exports of Peruvian apparel can grow between 6% and 8% this year, after registering sales of $1,300 million US dollars in 2017 and following an upward trend as a result of promotional work for four years, said the director of exports of Promperú, Luis Torres, to Andina.
The Peruvian textile market has seen a solid recovery in the last years, according to Torres. “The results of the works that have been developed (since) four years ago are starting to be seen in markets like the United States with new proposals, Brazil, Mexico, Europe and Asia”, he told the news agency.
The sector is expected to grow between 6% and 8% and the challenge this year is to achieve the $2 billion US dollars in exports that was possible ten years ago, said Torres.
Two of the countries that are among the main destinations for Peruvian clothing are the United States and Brazil. As for alpaca articles, the European and Asian markets are highly demanded.
“As part of Promperú’s strategy for Peruvian brands to continue expanding globally, this year they will consolidate the first alpaca store in China and open the first Peru Textiles store in Brazil in the second half of the year.”, Andina wrote.