Within two years, half of the active labor force in Peru will be millennials (people born between 1981 and 1993). This group is very different from the past generations since they have different priorities and other motivations.
According to information from El Comercio, one characteristic of this generation is that there is a lack of loyalty towards the company they work for, which is something that affects SMEs.
“As a result, small and medium enterprises must change their strategies to attract good human capital”, the aforementioned media said.
Helga Hernández, manager of PagePersonnel Perú says that those companies that do not adapt to the wishes of this new workforce will lose prestige “since they prefer to go to work for companies that do not have as much reputation, but that do provide benefits”.
Small and medium enterprises need to learn how to attract the millennial workforce, as well as to retain them.