Peru’s main agricultural export product in 2018 was the avocado, according to a study by Directorate of Economic Studies and Agrarian Information (DEEIA) of the Ministry of Agriculture and Irrigation (Minagri), nevertheless, the country needs to create new markets besides the European Union and the United States.
“Apparently, avocado imports have a high diversification as more than 145 countries of the world import this fruit, however, they are concentrated in few economies such as the United States and the European Union (28 member countries). These two mega-markets imported 1.7 million tons in 2017 (80.7% of the world total)”, said Fresh Plaza.
Other important markets that import avocados are Canada and Japan. “Asian markets such as China, Hong Kong, South Korea, and Singapore, as well as Arab countries, such as Saudi Arabia, the United Arab Emirates, and Morocco have shown a great impetus”, the aforementioned media said.
In order to enter new markets, such as those mentioned above, and also Central America, Peru needs to work with the aim to consolidate its presence during the counter season to not affect their internal production and therefore expand its agricultural export markets by combining marketing mechanisms with seasonal exports. This, according to the study by DEEIA.
Currently, Peru is the third biggest avocado-producing country with an 8% share in world production.
“If Peru intends to break the market hegemony, where Mexico is the leading exporter of this product, and it wants to consolidate its presence in the important North American and world markets it needs to analyze the seasonality of Mexican exports”, Fresh Plaza wrote.