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“In November 2016, the aforementioned company filed in Australia the application for the registration of the trademark, to which the Peruvian State filed an opposition, after considering that it affected the rights as exclusive owner of the Pisco appellation of origin”, said El Comercio.
The defense management of Pisco was part of a joint effort by the different sectors involved, among which the Ministry of Foreign Affairs, the Ministry of Foreign Trade and Tourism and Indecopi stand out, explained El Comercio.