Peru Blocked The Registration Attempt Of The Brand “Pisco” In Australia


Through the Australian Official Journal of Trade Marks – AOJTM, the Australian Intellectual Property Agency (IP Australia) published on Thursday the withdrawal presented by the Australian company Margaret River Winemakers Pty Ltd. of its application for the registration of the brand Harmans Ridge Margaret River Pisco, to distinguish alcoholic beverages containing wine.

“In November 2016, the aforementioned company filed in Australia the application for the registration of the trademark, to which the Peruvian State filed an opposition, after considering that it affected the rights as exclusive owner of the Pisco appellation of origin”, said El Comercio.

The Peruvian government alleged that the Australian consumer was being deceived by the use of the name Pisco for wine beverages and acts of unfair competition were generated to the detriment of the beneficiaries of the appellation of origin and the State.

The defense management of Pisco was part of a joint effort by the different sectors involved, among which the Ministry of Foreign Affairs, the Ministry of Foreign Trade and Tourism and Indecopi stand out, explained El Comercio.

(Cover Photo Flickr)

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Ermelinda is a journalist from Caracas, Venezuela. She has a Master’s degree in Digital Journalism and has recently finished a technical degree in Veterinary Assistance because of her love for animals. She likes to do sports, but especially ballet, which she has practiced for more than 17 years. Her passion is to read, write, and blog about different topics, as well as travel whenever she can.