While the National Electromobility Plan, driven by the Peruvian Automotive Association (AAP), aims to achieve an 8.5% coverage of electrified vehicles by 2030, this figure could reach nearly 25% with the right incentives and public policies, MINI and La Cabrera Restaurant join forces to improve the environment.
“The Peruvian public impresses with its quick adaptation and adoption of new technologies in general, and electromobility in particular,” stated Marco Reyes, Head of Planning and E-Mobility at MINI, a brand of the BMW Group represented by Inchcape Motors Peru, on the occasion of World Electromobility Day.
In 2022, Peru set a record for electric vehicle sales, with 2,680 units sold, representing an 84.2% growth compared to 2021. That surge can be attributed to the increase in the variety of options available, with the number of brands offering electrified models growing from 13 to 40 and the number of models rising from 25 to 75. However, it’s worth noting that only 10% of registered vehicles were plug-in hybrids or fully electric.
Despite these encouraging figures, the electric vehicle market in Peru remains relatively small. There are only 400 100% electric vehicles on the road. When considering plug-in and non-plug-in electrified vehicles, their market penetration is approximately 1.5% to 2% of the total market.
“To boost the growth of electric mobility in Peru, it’s essential to promote the development of charging infrastructure, introduce education policies, and help reduce the cost of the technology,” added Reyes.
Implementing these measures could yield results similar to those in Colombia, where 11 out of 100 cars sold are electric (compared to just 1.5% in Peru), or in China, the leader in electromobility thanks to the affordability of electric vehicles and a vast charging network (the world’s largest).
To drive this technological shift and contribute to improved air quality, MINI has set a goal to become a 100% electric brand by 2030, committing to zero emissions in Peru and for the planet, which represents a clear commitment to more sustainable mobility.
“In 2022, we introduced the MINI Cooper SE, a 100% electric vehicle designed for urban mobility in the Peruvian market. This year, we’ve launched the MINI Countryman plug-in hybrid, significantly reducing emissions and achieving zero emissions in electric mode. In 2024, we will unveil a series of new releases to expand our presence in this trend further,” noted Enrique Lulli, Commercial Manager of MINI Peru.
It’s important to emphasize that 100% electric vehicles, being emission-free, could have an immediate and significant impact on the quality of life for citizens by reducing the pollution caused by the aging vehicle fleet, which, according to the Air Quality Life Index (AQLI), accounts for 58% of the pollution.
Therefore, it’s crucial to highlight sustainability and environmental initiatives like the one undertaken by Restaurants like La Cabrera Peru, which has implemented exclusive parking and charging spaces for electric vehicles at its Surco location.
In collaboration with Evinka, a company specializing in electric charger installation, and Inchcape Motors Peru, La Cabrera Peru can now provide a unique experience to its customers who own electric vehicles, especially MINI owners, who can now charge their cars while enjoying the innovative culinary offerings of Argentinian Gastón Riveira’s grill concept.
According to MINI, they will continue its commitment to electromobility in Peru from various angles, including its vehicle portfolio, educational campaigns, and partnerships to expand the charging infrastructure nationwide.
IN THE KNOW: As part of these initiatives, from September 15th to 17th, the brand will host the “Electric Weekend,” during which it will offer a $6,000 discount for the purchase of the MINI 100% Electric at its Surco (Av. El Polo 1117) and San Isidro (Av. República de Panamá 3330) locations.