The best way to help is to prevent the Tierra y Ser NGO from preparing for the devastating consequences of imminent Coastal El Niño predicted for 2024; we talked to Erika Schaefer, their Co-Founder and CEO.
The Tierra y Ser NGO is a non-profit organization with two primary objectives: saving lives in natural, ecological, and human disasters and caring for the environment through eco-social projects and programs. Founded in 2007 in the wake of the devastating Pisco Earthquake in Peru, the organization has been in operation for over 17 years, tirelessly working to make a difference in the lives of the most vulnerable people and the environment in which they live.
A DEDICATED FOUNDER
Tierra y Ser draws inspiration from the vision and dedication of my mother, Lily Cuculiza, who has dedicated over 52 years of uninterrupted work in favor of the vulnerable populations in Peru, first as president of the Peruvian Red Cross and now as founder of this non-profit organization; Raising awareness and taking action to preserve the environment by transforming individuals into what we call “Eco-Social Warriors” – Said Schaefer.
One of the primary pillars of Tierra y Ser is the immediate response to disaster situations. In collaboration with Volunteer Eco-Warriors, private enterprises, and the country’s armed forces, the organization specializes in the logistics of essential supplies, such as medicines, food, clothing, household items, and first aid supplies. They also facilitate the transportation of doctors and patients to ensure adequate medical care.
WAKAYCHAY CAMPAIGN – PREVENTING THE 2024 COASTAL EL NIÑO
Tierra y Ser is currently engaged in the “WAKAYCHAY” campaign, which aims to raise funds and awareness about the imminent Coastal El Niño predicted for 2024. This meteorological phenomenon could bring flooding and landslides, affecting thousands of people in the northern region of the country.
WAKAYCHAY is the Quechua word for saving; it is the campaign’s call to action, urging people to start recollecting before the crisis begins, disseminate information about the Coastal El Niño, and participate by donating.
DEVASTATING NUMBERS
The numbers are indeed alarming. It is estimated that within the first week of the Coastal El Niño phenomenon, as many as 70,000 people could be affected. In just two months, this number will rise to 200,000 individuals across Tumbes, Piura, and Chiclayo reported Schaefer.
If the rainy season persists for four months as expected, the situation becomes even more dire, with the potential for a devastating impact. The risk of disease outbreaks, such as dengue, chikungunya, cholera, and various infections, becomes significantly heightened.
Moreover, the rising waters can make access to healthcare and essential services nearly impossible, with communities cut off from vital resources and healthcare facilities. Expectant mothers face particularly dire challenges, as they may be unable to give birth safely. Hence, initiatives such as the “WAKAYCHAY” campaign are crucial to address this imminent crisis and save lives in the face of such overwhelming odds.
They invite people to join the cause, emphasizing that every small contribution can make a difference.
TRAINING ECO-SOCIAL WARRIORS
Tierra y Ser not only focuses on disaster relief but also works on training what they call “Eco-Social Warriors.” These individuals are aware of their environment and society and are committed to generating eco-social awareness. They aim to empower people with the tools needed to be agents of change in their communities.
RECICLANDO ANDO: CAPS FOR SOCIAL IMPACT AND WATER DECONTAMINATION
They also have a flagship project, “Reciclando Ando,” a program that focuses on collecting bottle caps for a dual purpose: creating a social impact and contributing to water decontamination.
HOW TO DONATE AND PARTICIPATE
Tierra y Ser relies on donations from individuals and businesses. They also encourage giving what is in good condition, contributing to their efforts. You can get more information and contribute to their cause by visiting their website.
