The Commission for the Promotion of Peru for Exports and Tourism (Promperú) launched last Thursday a new digital marketing campaign in Japan with the aim of increasing the income generated by Japanese tourists in Peru by more than $2.5 million US dollars.
The concept is “Peru, the Great Nation of the Unexpected” seeks to position the country’s benefits to increase the interest of Japanese travelers.
“Likewise, the campaign intends to make known the destination of Peru, seeking to highlight the beauty of its landscapes, the local culture and eliminate existing prejudices, as well as the little knowledge about distances and costs; all under the premise that our country is unexpectedly beautiful and friendly”, Andina News Agency said.
Through a series of videos that highlight destinations such as Machu Picchu, Lake Titicaca, Vinicunca and Huacachina, two influencers present the things people will be able to see and enjoy here.
These influencers, according to Andina, are the photographer Instagrammer Kohki Yamaguchi who has 160,000 followers on social networks in Japan and abroad, and Yurie Akutsu, a catwalk model that has a total of 100,000 followers her social networks.