The campaign “Arriba Perú” that the Peruvian Soccer Federation (FPF) made to present Peru to its rivals in the World Cup Russia 2018 was consecrated with a first place award in the most important advertising festival in Latin America, “El Ojo de Iberoamérica”, in its 10th edition.
“This campaign not only achieved admiration in local and international media, but it also received positive responses from the three rival teams of Peru, which is why FIFA named Group C as the ‘friendly group’”, said America TV.
For this reason and due to its great impact, the campaign received three nominations as finalists in the “El Ojo de Iberoamérica 2018” advertising festival in Buenos Aires, Argentina, reaching the main Gold award in the category “Best commercial in the region with a low budget”.
The work was carried out by the Commercial and Marketing Department of the Federation, together with the advertising agency “Pueblo” and the production company “Libertad”.
(Cover Photo Archive)
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