The brand “Cafés del Perú” was presented today to distinguish Peruvian coffee for its diversity, specialty and origin and to be recognized by the national and international market as a coffee country, capable of producing the finest and select varieties in the world.
The Spanish news site El Diario informed that the brand was created by the governmental Commission for the Promotion of Peru for Exports and Tourism (Promperú) and it was unveiled today during the opening day of the Expo Amazónica, the largest fair in the Peruvian Amazon, which began in Pucallpa, capital of the region of Ucayali.
Rogers Valencia, Peruvian Minister of Foreign Trade and Tourism, explained that Peru is currently the seventh world coffee producer. With “Cafés del Perú”, the country wishes to achieve first place in coffee production.
“We have to position coffee not only as a traditional product but also approaching new market trends,” Valencia said to the media.
Another one of the objectives to achieve with the coffee brand is to increase the consumption nationally and internationally. Peru wishes to be recognized just as much as Colombia and Brazil are for coffee production.
The director of Communications and Country Image in Promperú, Isabella Falco, added that “that’s why we will make a big effort to be recognized as a producer of unique specialties”.
(Cover Photo Wikimedia)
Now that you're here:
We're asking you, our reader, to make a contribution in support of our digital guide in order to keep informing, updating and inspiring people to visit Peru. Why now? In our near 20-year journey as the leading English-language source on travel in Peru, we've had our fair share of ups and downs-but nothing quite like the challenges brought forth in the first quarter of 2020.
By adapting to the changing face of the tourism and travel industry (on both local and international levels), we have no doubt we will come out stronger-especially with the support of our community. Because you will travel again, and we will be ready to show you the best of Peru.
Your financial support means we can keep sharing the best of Peru through high-quality stories, videos and insights provided by our dedicated team of contributors and editors based in Peru. And of course, We are here to answer your questions and help whenever you need us.
As well, it makes possible our commitment to support local and small businesses that make your visit an unforgettable one. Your support will help the people working in these industries get back on their feet once the world allows us to make our dream of enjoying everything Peru has to offer a reality again-from its mouthwatering gastronomy, thriving Amazon and archaeological wonders such as Machu Picchu.
Together, we will find a way through this. As a member of our community, your contribution, however big or small, is valuable.