The Ministry of Production (Produce) estimated that formal pisco production would amount to 7.4 million liters this year, registering a growth of 6.5% compared to 2018.
Óscar Graham, minister of Industries told América Economía that this result comes from the evolution of the domestic demand and also all of the different campaigns that promote the liquor.
Events, such as the National Day of Pisco Sour and National Pisco Contest also help promote the consumption of this alcoholic beverage, according to the aforementioned media.
“The sector has been growing around 7% a year in the last decade. Only between 2013 and 2018 the formal production of pisco had an expansion of 57% from 4 million to almost 7 million liters”, he told the press.
Graham also said that through these initiatives it is sought to continue promoting the annual consumption in Peruvian households, which would have doubled between 2008 and 2018, going from 955,000 liters to 1.9 million liters, respectively.