After almost two years of the purchase of Starwood by Marriott International, the merger reached its final stage, and now the hotel group will boost its expansion in Peru.
Tim Sheldon, president of Marriott International for Latin America and the Caribbean, anticipates that by 2021 they will bring five new hotel brands to the country, which will be added to the existing six, which are JW Marriott, Courtyard, Westin, Sheraton, Luxury Collection and Four Points, according to information from El Comercio.
In addition, Marriott developed a brand named Aloft which is aimed at a “millennial audience”. In Peru, it will open its doors to the public in Miraflores this November, and in Costa Verde next year.
“Then it will be followed by Fairfield Inn in 2019, in Tarapoto, and a second hotel of the same brand in Miraflores, the following year. 2020 will mark the arrival of Moxy Hotels and in 2021 will arrive Delta Hotels to Miraflores, and both Marriott and Residence Inn to San Isidro”, said El Comercio.
Sheldon points out that the plan also includes opening a Courtyard in front of Jorge Chávez International Airport in 2021.
“Working with local partners allows us to determine which brands of our portfolio best meet the needs of Peruvian customers and the market,” Sheldon said.